October 31, 2010
BigMoneySpeaker .com asked:
There are plenty of ways to make money out of speaking. Here’s how.
Sell your knowledge as your main topic
If you have extensive knowledge about a particular subject, you can find buyers to book you to speak and educate an audience. It is even better if you are already reputed as an expert in a certain field because you can find buyers more easily and you can also set higher fees.
People, in general, want solutions to their problems and they are willing to pay somebody to provide some educational information they can use. The desire to get rid of life’s difficulties is a strong motivation and you, as an enlightened individual with the gift of speech, should capitalize on this desire. The public does not mind paying if you can actually deliver the goods. Audiences will even feel privileged to have listened to your helpful words.
As a result, you have done a good deed and get a hefty financial reward as a bonus.
Using your ability in speaking to generate sales or promote a business
Speaking ability can be used to persuade people to buy certain products. So if you are an entrepreneur trying to sell a product or service, you can use your gift of gab in your sales pitch. The art of persuasion is implemented in your speeches and you will be able to convince people that your product will benefit them. This is an easy way to secure a lot of customers and gain hefty profits.
With speaking, you can also promote your business in seminars. The main goal is to be perceived as an authority in whatever industry you are in. For instance, you could be an electrician giving a seminar on how to prevent faulty electrical arrangements. You can give expert tips and detailed information and at the same time, you are promoting your business. People will be aware of your expertise and most importantly, your business.
So when people have problems with their electrical system, they will remember your expertise and will probably avail your services. Public speaking is a great advertising vehicle.
Get sponsors that will pay you to get them associated in your speeches
This is a unique way of making extra money out of your speeches. You can get sponsors to pay you in exchange for their exposure. You will insert, either discreetly or blatantly, the sponsor’s company or business in your message. They will make use of your ability to connect with people as an advertisement.
However, as you might have already presumed, this is only applicable to established speakers in the industry; the ones who are already considered celebrities in their niches. They are analogous to endorsers and their speech is the medium with which they promote the product.
There are plenty of ways to make money out of speaking. Here’s how.
Sell your knowledge as your main topic
If you have extensive knowledge about a particular subject, you can find buyers to book you to speak and educate an audience. It is even better if you are already reputed as an expert in a certain field because you can find buyers more easily and you can also set higher fees.
People, in general, want solutions to their problems and they are willing to pay somebody to provide some educational information they can use. The desire to get rid of life’s difficulties is a strong motivation and you, as an enlightened individual with the gift of speech, should capitalize on this desire. The public does not mind paying if you can actually deliver the goods. Audiences will even feel privileged to have listened to your helpful words.
As a result, you have done a good deed and get a hefty financial reward as a bonus.
Using your ability in speaking to generate sales or promote a business
Speaking ability can be used to persuade people to buy certain products. So if you are an entrepreneur trying to sell a product or service, you can use your gift of gab in your sales pitch. The art of persuasion is implemented in your speeches and you will be able to convince people that your product will benefit them. This is an easy way to secure a lot of customers and gain hefty profits.
With speaking, you can also promote your business in seminars. The main goal is to be perceived as an authority in whatever industry you are in. For instance, you could be an electrician giving a seminar on how to prevent faulty electrical arrangements. You can give expert tips and detailed information and at the same time, you are promoting your business. People will be aware of your expertise and most importantly, your business.
So when people have problems with their electrical system, they will remember your expertise and will probably avail your services. Public speaking is a great advertising vehicle.
Get sponsors that will pay you to get them associated in your speeches
This is a unique way of making extra money out of your speeches. You can get sponsors to pay you in exchange for their exposure. You will insert, either discreetly or blatantly, the sponsor’s company or business in your message. They will make use of your ability to connect with people as an advertisement.
However, as you might have already presumed, this is only applicable to established speakers in the industry; the ones who are already considered celebrities in their niches. They are analogous to endorsers and their speech is the medium with which they promote the product.
Filed under Speaking At A Conference by on Oct 31st, 2010. Comment. 
October 30, 2010
BigMoneySpeaker .com asked:
A speaker can only have recurrent bookings and engagements if their topics are appealing and if the publics awareness of the expertise and materials of the speaker is also a crucial factor. Therefore, there are two things to consider if you want to make money in public speaking. One is finding a topic that sells and a niche that pays. Then the other one is implementing marketing and promotional techniques.
Find your Cash Cow Topic
In your speaking career, you should try to find a topic that you can become an expert on. Most speakers have a topic or a set of topics that they can really rely on with their careers. These so called topics are cash cow topics. They have the ability to define the speaker and give the speaker a great deal of appeal to potential customers.
These topics can get you booked over and over again. However, finding them can be quite tricky. Experience and a lot of audience insight will help you hit that jackpot topic. Needless to say, your delivery of the topic and your overall presentation should also be top-notch. Topics presented poorly are wasted opportunities.
Sometimes, finding the right topic will precede niche determination. Many speakers attempt to find the perfect topic first before settling on a niche. Sometimes, it is your created topics that will help you discover your target audience. Your chosen topics will help you determine your probable buyers.
It is easier to manufacture topics if you get inspiration from what you currently know and are passionate about. Creating a topic with an effort to reach a specific audience is rather difficult if the subject matter is not your forte. The ideas will flow easier and more naturally if done intuitively. However, you must figure out if your topics are really worth paying for.
Topics and niches go hand in hand. As you gain lots of exposure and experience you will ultimately, settle on a perfect topic and a niche that is perfectly suited for you. Once you have a niche you will get booked more frequently and establish yourself as an expert which will result in a much more reliable source of income.
Follow-up with great marketing strategies
Once you have found your topic and decided on a niche, the next thing you should do is to follow up with lots of networking and marketing.
Get in contact with your projected buyers. Get in the circle and make them know that you have something to offer. Have enticing marketing materials that should look very professional and spread it all around. You have to make sure to highlight your expertise and experience and make sure that you are sending the right message.
Branding your public speaking persona is one way of marketing that can greatly help you get continuous bookings. You can also create products that you can sell as a supplementary source of income. Products like books, videos, audio tapes, or a website are great credibility builders as well as almost passive sources of income.
A speaker can only have recurrent bookings and engagements if their topics are appealing and if the publics awareness of the expertise and materials of the speaker is also a crucial factor. Therefore, there are two things to consider if you want to make money in public speaking. One is finding a topic that sells and a niche that pays. Then the other one is implementing marketing and promotional techniques.
Find your Cash Cow Topic
In your speaking career, you should try to find a topic that you can become an expert on. Most speakers have a topic or a set of topics that they can really rely on with their careers. These so called topics are cash cow topics. They have the ability to define the speaker and give the speaker a great deal of appeal to potential customers.
These topics can get you booked over and over again. However, finding them can be quite tricky. Experience and a lot of audience insight will help you hit that jackpot topic. Needless to say, your delivery of the topic and your overall presentation should also be top-notch. Topics presented poorly are wasted opportunities.
Sometimes, finding the right topic will precede niche determination. Many speakers attempt to find the perfect topic first before settling on a niche. Sometimes, it is your created topics that will help you discover your target audience. Your chosen topics will help you determine your probable buyers.
It is easier to manufacture topics if you get inspiration from what you currently know and are passionate about. Creating a topic with an effort to reach a specific audience is rather difficult if the subject matter is not your forte. The ideas will flow easier and more naturally if done intuitively. However, you must figure out if your topics are really worth paying for.
Topics and niches go hand in hand. As you gain lots of exposure and experience you will ultimately, settle on a perfect topic and a niche that is perfectly suited for you. Once you have a niche you will get booked more frequently and establish yourself as an expert which will result in a much more reliable source of income.
Follow-up with great marketing strategies
Once you have found your topic and decided on a niche, the next thing you should do is to follow up with lots of networking and marketing.
Get in contact with your projected buyers. Get in the circle and make them know that you have something to offer. Have enticing marketing materials that should look very professional and spread it all around. You have to make sure to highlight your expertise and experience and make sure that you are sending the right message.
Branding your public speaking persona is one way of marketing that can greatly help you get continuous bookings. You can also create products that you can sell as a supplementary source of income. Products like books, videos, audio tapes, or a website are great credibility builders as well as almost passive sources of income.
Filed under Speaking At A Conference by on Oct 30th, 2010. Comment.